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Afffair is an international fashion brand with a global vision and touch, born from the “Contemporary Classic” inspiration. The brand is based in Istanbul, a cosmopolitan city that conveys a melting pot of inspirations on the crossroads between East and West.

Afffair masters the art of assembling all of these creative impulses and translating them in the definition of a unique DNA that evolves into a modern, distinctive, and fresh style.

Afffair is inspired by women clothing with a great sense of sophistication. She is modern, strong and a charismatic figure who naturally attracts attention by her strong character and enigmatic personality. She likes to reflect her style in every aspect of her life, from the sporty to the couture looks.

Afffair comes from a garment production heritage. This valuable experience and vertical capabilities allow the brand to control the value chain from the creative process, design and production development of new and innovative materials, allowing them to create a “state of the art” garment that will become an instant object of desire.

Ever since the launch of Afffair at Milano Fashion Week, the brand has been taking the stage at Pitti Imagine in Florence, Milano Fashion Week, Mercedes-Benz Fashion Week Istanbul, Dubai Fashion Week and Tehran Fashion Week. The last four collections of Afffair were presented at New York Fashion Week in official calendar. This is where the brand became one of Hollywood's newest go-to labels. Rufat’s red carpet worthy garments are celebrated and worn by the likes of Jennifer Lopez, Beyonce, the Hilton family, Ashanti, Avril Lavigne, Lil Kim, Ariana Grande among many. The brand have been feautured in countless magazines, participated in celebrity endorsements, and gained high-end media following.


Afffair’s mission is to design clothing that inspires strong women, makes them feel elegant, feminine yet comfortable and enables the lady wearing it to fall in love.


Rufat Ismayil

Rufat Ismayil (b. 1981 in Baku Azerbaijan) is the Creative Director and Founder of AFFFAIR. He is involved in the Collection Design and leads the innovative and creative lab of the garment production line.

As a teenager he started modeling for fashion houses, which brought him the title of Best Model of Azerbaijan in the year 2000. He continued working as a model for major names such as Paco Rabanne and Valentine Yudashkin. Soon his passion for fashion shifted from modeling to creating his own brand.

He decided to move to Istanbul to pursue the launch of his own label. That has been the beginning of AFFFAIR as it is now. Rufat is involved in all the areas of establishing a collection. From design and creative direction, to being in charge of the textiles and garment production factory.